The history of Boutique Abbracciavento begins in the heart of the Itria Valley, in the early sixties. At that time Martina Franca was of men’s and women’s sartorial shops of high-level manufacturing. It is among these shops, very “homemade”, that the professional path of Maria Abbracciavento begins.

A tenacious and determined woman, who decides to pursue her dream of fashion opening in 1964, just twenty-four years the “Atelier Parisien”. Here the garments are invented and sewn to the customers, choosing with imagination and originality the most glamorous solutions, suitable for the female public Martinese already since attentive to the dictates of fashion.